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For example, it will help your YouTube marketing efforts if you use YouTube trends to look for trending topics to make videos about. You also want to make “evergreen” videos that people search for over long periods of time so you can views on the video you make today for years to come.
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YouTube Research Tools:
1. Google keyword planner: https://adwords.google.com/KeywordPlanner
2. Google trends: https://www.google.com/trends/
3. YouTube and Google auto-complete
4. Community research (Blogs, Reddit, Google+, Forums, Facebook Groups, Etc.)
5. You and your social circle.
Brian G Johnson’s video on how to use Google Trends:
How to make YouTube videos (Watch the rest of the videos in this series):
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How To Research YouTube Video Ideas | YouTube Research Tools#keywordresearchyoutube

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