Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean’s Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don’t over analyze with keywords 05:29 – Traffic doesn’t come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don’t just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That’s it for today’s episode! 3 Key Points: Creating better content will help you rank. It’s easy to over analyze keywords. Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean’s Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback:
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Please watch: “Catch It If You Can: A New Wave of Brick and Mortar Pop-Ups Creates Experiences Not Found Online”
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How to Do Effective Keyword Research | Ep. #66#keywordresearchanalysis
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