00:19 – a few key pointers before we start:
Don’t audit your account if you just made lots of changes
Do make sure you’re tracking conversions and know your KPIs
00:56 – the ideal time frame for checking your account
Don’t use the past 30 days for an account audit
Do use at least 90 days, or even a year
01:18 – sneaky campaign settings to check
Don’t use the Google recommended location settings
Do set your own ad optimisation rule
02:33 – reviewing your ‘search partner’ performance
Don’t just leave it enabled by default
Do segment your data and look for burning money!
04:01 – quick and easy keyword analysis
Don’t neglect keyword impression share
Do give your top spending, winning keywords your budget
05:19 – your priority ad groups
Don’t listen to the Google default advice
Do split out larger Ad Groups and tighten things up
06:05 – always be testing your adverts
Don’t just have 1 ad per Ad Group
Do always test 2 ads at once to find a winner
06:29 – the really simple equation to find your winning adverts!
06:46 – ad extensions the magic pill
Don’t forget to add them to all your campaigns
Do tailor them to your Ad Groups to boost click-through rates
07:42 – mobile device performance
Don’t just leave mobile settings the same as desktop
Do check performance and adjust bids up/down to suit
… less that 10 minutes to get your account performance back to full health.
Any questions, please leave a comment below and I’ll happily help!
Any questions – please just ask below.
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Thanks, Ed
10 Minute Google AdWords Health Check (Quick Audit)#googlekeywordanalysis
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