10 eBay SEO Myths - #3: You Need a Paid Keyword Research Tool


In the third video of this series, 10 eBay SEO Myths, I dispel the myth that sellers need to use a paid tool to perform their eBay keyword research and explain why we use our two free tools of choice.

I talk about the problems in the current “eBay SEO industry”, including its avoidance of the subject of search engine optimization, its confusion of SEO with SEM, and its inexplicable dependence on seller-driven search.


Together we tackle two specific examples. In the first, we determine the best SEO keyword phrase from the seven phrases used by sellers to describe a toy I show in the video. I provide multiple reasons for selecting this phrase, and take you through the steps of writing an optimized eBay listing title.


In the second example, we take a look at some specific eBay search rankings for a former eBay SEO client, talk about when to research keywords from both eBay and Google, and get an overview of their analytics. The section includes a short discussion of listing impressions, click through rates, views, sales conversion rates, and total transactions.


Additionally, I reveal some of the ways listings disappear from Cassini search, discuss the benefits and limitations of the Google Keyword Planner for eBay SEO, talk about Cassini’s continued reliance on exact keyword matching, and answer a frequently asked question: “Do the main keywords for my product need to be at the front of my listing title?”


I wrap up the video with a brief talk about the future of TheEcoBunny YouTube channel and our eBay business in general.


LINKS MENTIONED IN THIS VIDEO


Free eBay keyword discovery tool

https://keywordtool.io/


Free keyword search volume tool

https://keywordseverywhere.com/


Official eBay webinar critiqued in video

http://ebay.yourbrandlive.com/c/2017-seller-tools


Our former eBay SEO client

http://stores.ebay.co.uk/Four-Leaf-Clover-Gifts


10 EBAY SEO MYTHS


#1: Search Engine Optimization = Tricks


#2 – Descriptive Terms Are the Best Keywords


#3 – You Need a Paid Keyword Research Tool


Our eBay Store

http://www.TheEcoBunny.com


Like us on Facebook

https://facebook.com/TheEcoBunny


Follow us on Twitter


eBay SEO Services

http://www.ListingSeoScore.com




10 eBay SEO Myths - #3: You Need a Paid Keyword Research Tool#keywordresearch

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